SEAT has had a good start to 2017 with a 13.6% increase in sales in the first two months of the year. SEAT has recently launched a flurry of new and updated models including the Ateca, the brand’s first SUV, and the redesigned Leon. A new compact crossover, the Arona, is also expected. The new range includes an alternative to the current FR trim, the Xcellence version.
The Ibiza is SEAT’s best-selling model with over 5.4 million units sold worldwide. The fifth-generation Ibiza was developed and initially unveiled in Barcelona.
The new Ibiza features an MQB (Modular Quer Baukasten) A0 platform developed by Volkswagen and specifically designed for smaller cars. Apple CarPlay and Android Auto are available with the new Ibiza along with Mirror Link connectivity via an integrated eight-inch touchscreen. Available driving-assistance systems include adaptive cruise control.
Luca de Meo, president of SEAT, believes: “The new SEAT Ibiza will make a great leap forward for the brand and it is called to set a turning point in the segment.” The new Ibiza will play an important part in the consolidation and growth of the SEAT brand.
Also on the SEAT stand at Geneva is the Leon CUPRA. The Leon CUPRA is the fastest legal street model from SEAT and has a 300hp engine that can produce 380Nm of maximum torque. SEAT claims that it has an acceleration of 0-62mph in 4.9 seconds.
The Leon CUPRA is available with SEAT’s 4Drive Total Traction system when combined with the family ST model and the double-clutch DSG (direct-shift gearbox).
Alongside the new Ibiza and the Leon CUPRA, SEAT is showing the new SEAT Leon CUPRACER Evo 17. This is the competition version destined to be fielded in the TCR International Series.
The model on show at Geneva has a grey matte exterior, carbon fibre interior details and copper detailing both inside and out.
Two versions of the Leon CUPRACER Evo 17 are available: one with DSG and the other with a sequential manual gearbox. The CUPRACER has the same engine as the street version, but is capable of 350hp and 420Nm of torque.