Nissan was onto its third generation of the Cube by the time it decided to start selling the car beyond Japan, in 2008. The first examples of what was effectively a mini-MPV arrived on UK shores in 2010 – described by their makers as “clever, quirky, witty, fun and uniquely functional.”
They went further – this is “a bulldog in sunglasses,” the designers gushed, insisting that the effort and passion expended in creating it had been exceeded only by that for the GT-R muscle car.
It was called the Cube, well because it looked like a cube. Never mind aerodynamics, this car was boxy and proud. It also had some very odd styling traits, including the lack of a rear screen pillar, but on one side only, allowing for a huge side-hinged tailgate.
Quirky? Maybe. Attractive to buyers? Not really. Few desired driving around in a big box and after little more than a year, Nissan stopped sending Cubes to Europe, blaming poor exchange rates making the car too expensive.
Next page: Citroën’s plural problems
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