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Rival firms complain that Ecotricity’s monopoly is underperforming, and consumers deserve more

Ecotricity, the country’s largest supplier of electric vehicle charging points, is facing criticism for providing a poor service and holding back the growth of electric cars in the UK.

The firm, which dominates charging infrastructure at motorway service stations and operates 300 sites across the country, has been accused of under-investing by its rivals, in an interview conducted by the Financial Times.

Chargepoint, a rival group backed by Daimler, argued that Ecotricity’s lack of investment and failure to provide a stellar service would negatively impact development in the sector – turning customers off to the idea of ‘going electric’.

Christopher Burkhart, European director of Chargepoint, told the FT that charging providers have a duty to ensure their equipment functions as it should. “Highway charging is a distressed sale, just like petrol or diesel when you’re about to run out,” he said. “It has to work.”

Ecotricity was a pioneer of roadside charging, opening its first stations in 2011. As such, it holds a virtual monopoly on charging at service stations, thanks to contracts with large groups such as Moto, Welcome Break and Roadchef.

Dale Vince, the company’s founder, blamed unreliable chargers on their age. “We have got some unreliable units from the early days,” he told the FT. “That’s the price we’re paying for being such an early mover.”

Potential buyers put off by broken chargers

An unnamed executive from a rival charging firm reportedly told the FT that building Ecotricity’s network “was the right thing to do five or six years ago… they haven’t really followed that investment up. I think [Ecotricity] is no longer helping adoption of electric vehicles.”

Unreliable chargers are seen as a major barrier to EV ownership. Despite over 90% of journeys in the UK being shorter than five miles, range anxiety is still the barrier most motorists say would prevent them from purchasing an electric car.

Vince said that Ecotricity would improve the state of its network, beginning with an upgrade for the 30 chargers that cause the most problems. This upgrade would, Vince said, ensure that 99% of the network was operational at all times, compared with 95% currently.

Around £20m has already been spent on Ecotricity’s network, though the company has not yet turned a profit. The company started charging a fee for its power in 2016 for the first time, but still made a pre-tax loss in the financial year 2016-17 of £695,789.

“We’re not about profitability,” Vince said. “We genuinely did this because we want to kick start something.”

Stuart Masson
Stuart Massonhttp://executivecondominium.info/
Stuart is the Editorial Director of our suite of sites: The Executivecondominium, and . Originally from Australia, Stuart has had a passion for cars and the automotive industry for over thirty years. He spent a decade in automotive retail, and now works tirelessly to help car buyers by providing independent and impartial advice.

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